Frequently Asked Questions


How is Strava Metro data used?

Strava Metro partners with public agencies of all sizes such as Departments of Transportation, Metropolitan Planning Organization, counties and cities to improve infrastructure for bicyclists and pedestrians. Over 300 public agencies around the world use Strava Metro to evaluate and improve bicycle and pedestrian infrastructure. Strava Metro provides data on patterns of people moving in your city to provide impactful, data-driven decisions, whether planning and building new infrastructure or measuring impact and behavior change after a project is complete.

What does the Metro data show?

Strava Metro shows aggregated bicyclist and pedestrian activity including popular or avoided routes, peak commute times, intersection crossing times, and origin/destination zones. Strava Metro does not include data that Strava members have made private.

How representative is the Strava data?

The Strava community is made up of all types of bicyclists. In fact, nearly half of all rides on Strava in denser urban areas are tagged as commutes, so Strava Metro data gives great insight into the needs of those riding for transportation only. It’s also simple to filter the Strava Metro data to show only commutes and/or weekday rides during peak commute times.

A study performed by researchers at the Center for Disease Control found that walk and bike trips recorded in Strava were correlated with Census commute data.

Much like people who are new to biking, Strava users favor low-stress infrastructure such as separated bike lanes, multi-use paths and trails. Planners describe these types of cyclists as “interested but concerned.” An analysis conducted in New Hampshire showed that Strava users will generally chose streets with bicycle infrastructure when available.

How much does it cost to license Strava Metro data?

License fees vary based on the size of your area of interest, the time span of data required and the level of granularity and features in the data set. Please contact us for a quote in your area.

How is Strava Metro data different from bike counters?

Unlike temporary or permanent counters, Strava Metro data is not tied to a single location. Strava Metro helps to paint a picture of how people ride and run throughout your entire network of streets and how that behavior changes at certain times of year, days of week, times of day or after infrastructure is built. The data shows walk and bike trips in all locations over time, not just at a single location. Many organizations have found Strava Metro data to be the most powerful at capturing all trips when combined with continuous counters to estimate total biking. In all known correlation studies with Strava Metro data and counters, Strava users have a positive correlation with people recorded with passive count technology. Learn more about counter correlation here.

Does Strava Metro require GIS software?

The Strava Metro data set is designed for use by Geographic Information System (GIS) professionals familiar with GIS software. If you do not have GIS resources available for bike/ped analyses, the Strava Metro Customer Success team can assist you with inputting the data into your GIS system.

I don’t have the resources to analyze the data, can Strava help?

Our team of Customer Success staff are able to provide custom analysis to offer insights into your community and are able to help you input our data into your GIS system as part of the services that Strava Metro offers. Please contact us to find out more.

Can anyone be part of the Strava Metro dataset?

Anyone using Strava to track their rides, runs and other GPS tracked fitness activities is contributing to the Strava Metro dataset. Strava Metro does not include activity that has been made private. It’s a way for our members to vote with their ride or run for better cycling and pedestrian infrastructure in your community. Click here to sign up for Strava.

How does Strava Metro respect the privacy of Strava members?

The data provided through Strava Metro has been aggregated and has had individual identifiers removed. Additionally, the Strava Metro data set excludes activity made private by our members.

What other products is Strava Metro building?

Strava Metro exists to make biking, walking and running in cities better. We see many potential products in the future for Strava Metro to help us further our mission. In the near-term we are working on enhanced visualizations and tools for use with Strava Metro data by users without access to and experience in GIS software. We are also looking into providing tools to facilitate the analysis of the data so groups can use it as effectively as possible.

I am part of an advocacy group. How can I spread the word about Strava Metro?

Tell your community leaders and city planning colleagues about Strava Metro. We have successfully partnered with several advocacy organizations to jointly approach the planning staff and elected officials in their area in presenting how to best use Strava Metro.

How can I help make my community better for alternative transportation?

If you are a cyclist or runner, use Strava to track your activities. In addition to the fun and motivation that Strava provides, your cycling and running data could help to inform alternative transportation systems in your community through Strava Metro. And tell your friends who ride and run. Strava grows by word of mouth.

I’m interested in local popular cycling routes. Is Strava Metro what I’m looking for?

You’re looking for Strava Routes. We’ve counted the “votes” of millions of runners and bicyclists globally and made them available via a route creation and discovery tool.

Can I see a sample of the data you provide?

Fill out this form to tell us more about your project and we will send you sample data if Metro is a good fit for your needs.

I’m working on a pro bono project and don’t have a budget for data. Can Strava Metro provide data for free?

We receive a high volume of requests and unfortunately we are rarely able to support pro bono projects. We are always happy to hear from researchers doing innovative work on active transportation work, though, so feel free to contact us.