Step 1 Strava users track their rides and runs with the Strava app on a smartphone or with a GPS device.
Step 2 To create a Strava Metro data service for a geographic area, Strava processes the data to remove all personal information linked to the user and structures it for compatibility with classic geographical information systems (GIS) environments.
Step 3 Strava Metro data enables DOTs and advocacy groups to perform detailed analyses and glean insights into cycling and running patterns dissected by time of day, day of week, season and local geography.
Advocacy organizations and the general public can now access high-resolution heatmap visualizations of the data free of charge at Strava Labs. Organizations seeking deeper insight and analysis can license Strava Metro data and tools for use with geographic information systems (GIS) mapping software. Licensing costs are based on the number of Strava members in the requested geographic area.
To learn more about Strava Metro complete our inquiry form.
Read the Metro FAQ